Oakland For All For more information about the Oakland For All program please call:
Oakland Business Improvement District 412.683.6243 or
Oakland Transportation Management Association 412.779.5398


Business Champions

The barriers people with disabilities face begin with people’s attitudes – attitudes often based on misinformation and misunderstandings about what it is like to live with a disability. Americans with Disabilities Act (ADA) is a civil rights law that is opening doors for the 49 million Americans with disabilities.

Millions of people with disabilities regularly travel, shop, and eat out with family and friends. According to Census 2000, approximately 20.9 million families in this country have at least one member with a disability.

Of the 56 million people limited in their activities due to long-term disability...

  • 73% are the heads of households
  • 46% are married
  • 58% own their own homes
  • 77% have no children
  • 48% are principal shoppers
  • The most productive contributors to society are the youngest cohort: 18 to 29 year olds. For example, these younger people with disabilities are almost as likely as their non-disabled counterparts to go out to restaurants at least once per week (Compare: 59% of this group, versus 61% of non-disabled young people, eats out regularly.) (Source: National Organization on Disability - www.nod.org).
  • According to a General Accounting Office report, implementing the access provisions of the ADA has increased revenues in the hotel and hospitality industry by 12 percent.
  • Companies marketing to people with disabilities can reach as many as four in every 10 consumers.
  • The disability market is the largest untapped group of consumers in the United States, comprised of 56 million people and represents an annual disposable income of $544 billion. The disability market is more than twice as large as the tween market (20 million), and has almost 3 times the disposable spending power ($180 billion).
  • Under Internal Revenue Code, Section 190, businesses can take a business expense deduction of up to $15,000 per year for costs of removing barriers in facilities or vehicles.

Myth: My business is exempt from the ADA because it was "grandfathered in."
Fact: There is no "grandfather clause" in the ADA.

The Department of Justice has expressly denied the existence of a "grandfather clause" in the ADA. The ADA does not apply to discrimination that had both started and ended before the law came in to effect. However, any discrimination that has since continued can violate the ADA.

See: http://www.ada.gov/comprob.htm

Myth: My business does not have to be accessible because it has less than 15 employees
Fact: The number of employees in a business is only relevant under Title I of the ADA, and will not excuse inaccessible public services or accommodations.

Under Title I of the ADA, businesses can only be sued for discriminatory employment practices if the business employs 15 or more people. However, public services under Title II and places of public accommodation (businesses open to the public) under Title III are subject to ADA enforcement even if they have less than 15 employees. It's important to note that multiple titles of the ADA can apply to one entity, so while a business with less than 15 employees may not be covered for employment issues, it may still be covered under the rest of the ADA.

See: http://www.ada.gov/comprob.htm

Myth: If I make one particular alteration for accessibility, I'll have to renovate everything.
Fact: You only have to make alterations that are "readily achievable."

Businesses are only required to make alterations that are "readily achievable," or what is "easily accomplishable and able to be carried out without much difficulty or expense." In determining whether a particular alteration is "readily achievable", courts will look to the size, type, and overall finances of the business, as well as the costs of that particular alteration.

See: http://www.adachecklist.Org/about.html#safeharbor
See: http://www.ada.gov/adatal.htm

Myth: I don't need to remove barriers to accessibility since I am not currently renovating my business.
Fact: Businesses have a continuing obligation to remove barriers to accessibility.

"Alteration" and "barrier removal" have very different meanings under the ADA. An "alteration" is a replacement, renovation, or addition to a business or facility. A business has additional obligations when it chooses to conduct such an alteration, but these additional requirements do not apply to businesses that are not making alterations. However - with or without alterations - a business has a continuing obligation to "remove barriers," or to get rid of obstacles that prevent or limit people with disabilities from obtaining the goods and services of that business. These obligations require a business to remove obstacles to accessibility when such removals are "readily achievable," or when they become "readily achievable" in light of changed circumstances.

Myth: I cannot be sued under the ADA since my customers/employees so not have disabilities.
Fact: Your customers/employees may have a disability that you are not recognizing.

Many disabilities are "invisible" and unrecognizable to many people. However, the ADA provides protection to people with disabilities regardless of how apparent their disabilities may be. The ADA defines an "actual disability" as "a physical or mental impairment that substantially limits one or more major life activities." For example, mental impairments are harder to perceive, and nonetheless substantially burden peoples' lives. The ADA defines "major life activities" to not only include more recognizable actions such as "walking," but also less recognizable actions such as "learning" and "concentrating."

In addition, people can qualify for protection under the ADA if they do not have an "actual disability." People who "have a record of [an actual] disability" or who "are regarded as having a disability" suffer from many of the same prejudices, biases, and stereotypes that are unfairly attached to people with actual disabilities. The ADA further protects people who are "associated with people with disabilities." For instance, a working mom who needs to take care of a disabled child would likely be protected under the ADA.

Myth: My business/facility accommodates for one disability so I am compliant with the ADA.
Fact: All businesses and facilities must accommodate for every type of disability.

There are many types of disabilities, and the effects of these disabilities vary from person to person. The US Supreme Court has ruled that we must be careful not to group all people with disabilities into one class or broad sub-classes. For example, the Court states that "the fact that [a business accommodates for] epileptics is not necessarily [good evidence] of whether [that employer] has discriminated against a blind person."

See: http://www.gaspoftexas.com/disparate.html

Myth: I can't violate the ADA when I do not intentionally discriminate against people with disabilities.
Fact: People can violate the ADA for both intentional and unintentional discrimination.

Courts will bring ADA violations on two separate tests: "disparate treatment" and "disparate impact". Entities can violate the ADA for "disparate treatment" when they intentionally treat people with disabilities differently based on biases, prejudice, and stereotypes. Entities can also violate the ADA for "disparate impact" when their neutral standards unintentionally cause a class of people with disabilities to be at a disadvantage.

See: http://www.gaspoftexas.com/disparate.html

Myth: The internet is not regulated by the ADA
Fact: The internet has been treated as a place of public accommodation under the ADA.

There has been a lot of debate and confusion about whether the internet counts as a "place" of public accommodation. The Department of Justice still has not expressly addressed website/internet

Health Insurance Portability and Accountability Act (H1PAA): protects the privacy of certain health information, including disclosures of disabilities.

Telecommunications Act: manufacturers of equipment and providers of services in the telecommunications field must ensure accessibility for a wide range of services including cell phones, telephones, call-waiting, and operator services.

See an overview of disability laws at: http://www.ada.gov/cguide.htm

We've reimagined our annual Ramp Crawl event for 2021

Adaptive Sports Showcase of Athletes

The 7th Annual Ramp Crawl will be August 20, 2021 from 4pm-7pm under the Tent at Schenley Plaza. This year's event is designed to highlight athletes of all abilities through our Adaptive Sports Showcase of Athletes. We'll learn from the athletes themselves through demonstrations of wheelchair basketball, wheelchair rugby, handcycle racing, and more.

The event is FREE for people of all abilities to attend. Masks will be required for all attendees and vendors while under the tent. More details and event registration information can be found here.

Thank you to this year's event sponsors and partners including Pittsburgh Parks Conservancy, Port Authority of Allegheny County, University of Pittsburgh, Achieva, The Porch at Schenley, Oakland Transportation Management Association, Oakland Business Improvement District, Facture Consulting, and many more.


Past events:

Oakland For All's annual programming includes a history of in-person and virtual community events like our annual Ramp Crawl in Oakland and our Virtual Town Hall, film festivals, happy hours, and more – all designed to raise awareness of the ongoing need for accessibility and equity in our communities while building stronger ties with the community through the age-old tradition of a pub crawl.

Recap past Ramp Crawls and virtual events here.